Key Messaging Points
These are the core messages the customer has heard throughout the VSL. The team should be familiar with this language -- customers will use these exact phrases and concepts.
ROOT CAUSE
Advanced Type 2 Diabetes begins in the cell membrane, not the blood sugar number.
THE PROBLEM
Diabetogens (heavy metals, mold, glyphosate, BPA) embed in cell membranes and block insulin receptors -- causing Toxin-Induced Insulin Resistance (TIIR).
WHY MEDS FAIL
Medication lowers A1C but does nothing for cellular inflammation. It's pulling the battery from a smoke alarm instead of finding the fire.
WHY GLP-1S FAIL
GLP-1 drugs cause 25-40% muscle loss and don't address the diabetogen load. When stopped, weight returns faster into a body with less metabolic tissue.
THE SCIENCE
The DiRECT Trial (The Lancet) showed 46% of Advanced T2D patients achieved full remission by addressing cellular inflammation.
THE SOLUTION
Measure cellular inflammation directly using urinary MDA -- a biomarker your doctor has never ordered. Then clear the toxic load at the cellular level.
THE PROMISE
Advanced Type 2 is not a sentence. It is a state. And states are temporary.
THE OFFER
$97 for the Cellular Health Analysis: Neurotoxic Assessment + At-Home Test Kit + 1-on-1 Cellular Clarity Session with a Pompa-trained advisor.
Core Analogies Used in the VSL
"Smoke alarm battery"
Medication removes the symptom signal without addressing the cellular inflammation
"Pouring concrete in a keyhole"
Diabetogens distort insulin receptor locks so insulin can't open the cell door
"Shouting at someone with earplugs"
Increasing medication dosage when the cell can't hear the signal
"Software, not hardware"
Epigenetic damage from T2D can be rewritten -- the body's code is not permanently broken
"Zombie cells"
Senescent beta cells that don't die but leak inflammation, suppressing insulin production
"Pouring fuel on a wildfire"
Toxins released from fat tissue during weight loss accelerate cellular damage
Customer Journey
PAID AD
Traffic source
utm_cart=dbt
LANDING PAGE
VSL loads
dr.pompaworkshop.com/diabetes
WATCH VSL
~75 min video
Sweet Lies -- Ben & Dr. Pompa
40-MIN MARK
Hidden button reveals
Timer-triggered CTA
CHECKOUT
$97 offer
utm_cart=dbt + $67 bump
PURCHASE
Test kit + session
30-day guarantee
Watch the VSL
The full "Sweet Lies" VSL -- scrubbable for reference. Familiarize yourself with the exact language, tone, and flow customers experience before purchasing.
VSL Content Breakdown
9 sections, click to expand. Each includes a summary, key talking points, and a note.
Offer Details
Primary Offer
$97
One payment . No subscription
Dr. Pompa's Testing & Consultation
- Cellular Health Analysis & Report of Findings Consultation ($297 value)
- At-Home Cellular Inflammation Test Kit ($99 value)
- NeuroToxicity Assessment ($99 value)
- Root Cause Live-Virtual Seminar ($37 value)
Total value: $530
Discounted 80%+ to $97
Bump Offer
$67
Checkbox on checkout form
Second Test Kit for a Family Member
Presented as a checkbox on the order form: "Buy Another Test for a Family Member! Only $67!" Same-session upsell, not a post-purchase offer.
Guarantee
30 Days
Standard money-back guarantee
Risk-Free Purchase
Standard 30-day refund policy on the $97 purchase. Reference this when handling price objections.
Abandon Cart Email Sequence
Sequence Overview
7 emails sent to anyone who enters checkout info but does not complete the purchase. Sent from Dr. Pompa's persona. Generic for all test kit funnel entries (utm_cart=dbt). Current active version is V2 (flat $97 framing).
#1
[Notification]: problem w...
#2
your Cellular Health Anal...
#3
[Notification]: your orde...
#4
The labs came back normal...
#5
"Son... you're healthier ...
#6
when 3 doctors can't agre...
#7
Next Thanksgiving......